Evaluation of Personal Selling
Identify a recent interaction you had with a salesperson. This can be a sales presentation related to your business or an encounter with a salesperson in a store. You may even choose an experience with a server at a restaurant.
Write a 1,050- to 1,400-word paper in which you address the following:
Describe the experience.
Identify at least three aspects of the interaction you thought the salesperson handled well or did not handle well.
Explain how this experience will affect the likelihood that you will do business with this company Analysis of Personal Selling the future.
Based on your experience with salespeople, provide a personal definition of personal selling and provide a definition from an external source.
Format your paper consistent with APA guidelines.
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